Online Marketing Services 2015

The internet is everything in today’s business world in that it offers the biggest avenue for getting to new customers. However in order to remain relevant in an increasing digital age it is necessary to use certain strategies that make the online presence of a business noticeable to those using the internet. These strategies aim to influence the user-initiated searches on major search engines such as Google, Yahoo, Bing and so forth. A host of these techniques when grouped together are known as SEO which stands for Search Engine Optimization. SEO in London that is offered in London include the following

•  SEO content writing

SEO content writing refers to writing content that makes use of specific keywords or phrases naturally within prose. In order to write effective SEO content it is necessary to come up with the right keyword and phrases. The right keywords of phrases used in the content of a site must relate wholly to the services and products offered by the site. This means that different businesses will make use of different keywords and phrases.

Through the use of industry specific analytics that focus on prevailing consumer trends, it becomes possible to come up with the most prevalent keywords and phrases in the industry. When naturally and logically used within the prose on a site, the chances of that particular page turning up in the first page of search results is virtually guaranteed.

•  Link building services

Links are highlighted phrases that initiate the opening of a new browser window or tab when clicked upon. The site that opens on the browser window or tab is that of a business connected in some definite way to the highlighted phrase. There are basically two types of links offered as part of the SEO services London. These are
i.  In-bound links
In-bound links refer to links that originate from another site to a client’s site or from one page to another page within the same website. These links fall into a hierarchy. The links emerging from respected sites as academic, news media and major corporate sites are the most valuable and are the most sort after. These boost the ranking of a client’s site. Those from low-ranking sites such as porn sites and gossip blogs tend to be undesirable and therefore lower the ranking of a site
ii.  Out-bound links
These links originate from a client’s site to another site on the net. These also fall into ranks with links to respected sites being the most valued.

Online marketing is constantly changing but these are the building blocks of any Seo firm

check out our video outlining our SEO service